Open AccessTHE DEVELOPMENT OF WELLNESS TOURISM THROUGH CREATIVITY
Author(s) -
Mihaela ȘTEFAN,
AUTHOR_ID,
Andreea MARIN-PANTELESCU,
Diana-Eugenia PANAIT-IONCICĂ,
AUTHOR_ID,
AUTHOR_ID
Publication year - 2022
Publication title -
proceedings of the ... international management conference
Language(s) - English
Resource type - Conference proceedings
eISSN - 2783-9214
pISSN - 2286-1440
DOI - 10.24818/imc/2021/01.10
Subject(s) - tourism , creativity , covid-19 , pandemic , quarter (canadian coin) , political science , quality of life (healthcare) , economic growth , marketing , business , public relations , psychology , geography , medicine , economics , disease , archaeology , pathology , virology , outbreak , infectious disease (medical specialty) , law , psychotherapist
Quality of life and travel for the restoration of minds and souls are key concerns of the postpandemic era COVID-19. The devastating effect of the COVID-19 pandemic brought tourism at the beginning of 2021 to a 87% decrease in international tourist arrivals in January, as compared to 2020. Given the current trend, the World Tourism Organization estimated a decrease of 85 % in the first quarter of 2021 over the same period of 2019. This represented a loss of 260 million international arrivals, compared to pre-pandemic levels according to International Tourism Highlights, 2020 Edition. This paper aims to analyze and investigate wellness tourism in Romania and the benefits it offers for mental health. It also proposes development solutions for tourism activities using the potential of people employed in this economic sector – their creativity and innovation. We want to offer innovative and creative solutions for the restoration of wellness tourism in Romania.