Open AccessTHE ATTITUDE OF THE MANAGERS OF THE ENTERPRISES IN THE JIU VALLEY REGARDING THE CURRENT CHANGES IN THE BUSINESS ENVIRONMENT
Author(s) -
Mihaela GHICAJANU,
AUTHOR_ID
Publication year - 2022
Publication title -
proceedings of the ... international management conference
Language(s) - English
Resource type - Conference proceedings
eISSN - 2783-9214
pISSN - 2286-1440
DOI - 10.24818/imc/2021/01.05
Subject(s) - business environment , order (exchange) , business , face (sociological concept) , business continuity , business transformation , marketing , public relations , process management , business model , business relationship management , electronic business , computer science , business administration , computer security , political science , sociology , social science , finance
Changes in the current and future business environments are pushing business managers to always be on the alert, looking for viable solutions to constantly adapt, to be able to face reality. The responsibilities of managers are overwhelming and stressful in these conditions, and constantly increasing in the current conditions of permanently changing restrictions generated by the Covid19 pandemic. There are businesses that thrive even in extreme operating conditions and others that go bankrupt. And there are always other new types of business can appear. The question is: "Why do some managers manage to keep the business profitable or even develop it further, and others are unable to do it?" (Collins, 2010). The answer is complex, and this complexity is related to the overall change of the business environment, including the attitude of managers to change, their vision and strategy, the confrontation with reality, etc. In this paper, I will analyse the attitude of business managers in the Jiu Valley and how they act on current challenges / changes. This research is conducted in order to study the response of managers to change, the way they approach these changes and how they come up and look for viable business strategies.