Open AccessExamination of Differences in Using Marketing Tools in the Management of SMEs in the Visegrġd Group Countries
Author(s) -
Jaroslav Belás,
Beata Gavurová,
Lenka Novotná,
Luboš Smrčka
Publication year - 2022
Publication title -
amfiteatru economic
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.335
H-Index - 20
eISSN - 2247-9104
pISSN - 1582-9146
DOI - 10.24818/ea/2022/60/447
Subject(s) - marketing , business , tourism , marketing management , marketing mix , return on marketing investment , marketing strategy , marketing research , political science , law
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