The Impact of Green Marketing on the Consumers Intention to Buy Green Products in the Context of the Green Deal | Zendy

Lavinia Denisia Cuc | Zendy; Corina Pelău | Zendy; Silviu Gabriel Szentesi | Zendy; Grigorie Sanda | Zendy

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The Impact of Green Marketing on the Consumers Intention to Buy Green Products in the Context of the Green Deal

Author(s) -

Lavinia Denisia Cuc,

Corina Pelău,

Silviu Gabriel Szentesi,

Grigorie Sanda

Publication year - 2022

Publication title -

amfiteatru economic

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.335

H-Index - 20

eISSN - 2247-9104

pISSN - 1582-9146

DOI - 10.24818/ea/2022/60/330

Subject(s) - green marketing , mediation , green consumption , business , marketing , context (archaeology) , green economy , structural equation modeling , product (mathematics) , sustainable consumption , sustainable products , consumption (sociology) , resource (disambiguation) , environmentally friendly , consumer behaviour , environmental economics , sustainable development , economics , sustainability , production (economics) , ecology , computer science , microeconomics , biology , paleontology , social science , mathematics , law , computer network , sociology , geometry , machine learning , political science

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