Open AccessLe langage universel de la publicité
Author(s) -
Maria Ana Oprescu
Publication year - 2021
Publication title -
dialogos
Language(s) - English
Resource type - Journals
eISSN - 2734-5424
pISSN - 1582-165X
DOI - 10.24818/dlg/2021/38/08
Subject(s) - swift , culmination , universality (dynamical systems) , subject (documents) , philosophy , linguistics , computer science , physics , world wide web , quantum mechanics , astronomy , programming language
Advertising seems to be the universal language of our age: its messages are understood bythe recipient regardless of his mother tongue. The idea of an universal language is very oldin European culture: Plato, Raymond Lulle, Athanasius Kircher, Leibniz, Descartes andJonathan Swift explored this subject. Therefore, advertising, as a universal language, couldseem to be the culmination of these multi-millennial efforts. However, this is not the case,because the universality of advertising is one-dimensional: its purpose is merely to makeyou buy. Therefore, advertising is only a partial solution to the problem of universallanguage.