Open AccessCommunication on Social Media in the Covid-19 Vaccination Campaign in Romania
Author(s) -
Antonia Cristiana ENACHE,
Marina Luminiţa MILITARU,
Diana Eugenia PANAIT-IONCICĂ
Publication year - 2021
Publication title -
dialogos
Language(s) - English
Resource type - Journals
eISSN - 2734-5424
pISSN - 1582-165X
DOI - 10.24818/dlg/2021/38/04
Subject(s) - personality psychology , romanian , covid-19 , social media , pandemic , action (physics) , order (exchange) , media studies , advertising , sociology , political science , psychology , social psychology , medicine , personality , linguistics , business , philosophy , physics , disease , pathology , quantum mechanics , finance , infectious disease (medical specialty) , law
The present study analyses social media discourse in 2021, year two of the Covid-19pandemic – more specifically, we are tackling appeals made by well-known personalities forpeople to get the vaccine. For the purpose of our research, we have selected four RomanianFacebook posts, two belonging to politicians in office, one to a young singer and the otherone to a well-known actress. By looking into the ways in which these four personalitiesattempt to convince audiences to follow a certain course of action, we attempt to shed lighton how their discourse is structured and how facts and emotion blend in order to convey acompelling message: get the vaccine so as to stop the spread of the lethal virus.