Open AccessTHE COMPETITIVE ADVANTAGE OF SPA SERVICES IN ROMANIA
Author(s) -
Rozalia Isidor,
Elza Kren
Publication year - 2022
Publication title -
cactus
Language(s) - English
Resource type - Journals
ISSN - 2247-3297
DOI - 10.24818/cts/3/2021/2.08
Subject(s) - competition (biology) , competitive advantage , business , quality (philosophy) , mental health , market competition , questionnaire , marketing , relaxation (psychology) , medicine , economics , psychiatry , sociology , market economy , ecology , social science , philosophy , epistemology , biology
This paper aims at studying Spa services in Romania, how they differ from other relaxation services offered on themarket and how they can gain advantage over the competition. Is focusing on a segment of active, wellnessconscious clients who follow a healthy diet, take care of both their physical and mental health and are aware ofthe benefits of a visit to a Spa. Attracting such educated and demanding clients who have above-average incomesand actively promoting quality Spa services would maintain the competitive advantage of Spas over other formsof relaxation on the market. The methodology used for this analysis is the quantitative research method and theresearch technique is the survey. The results indicate that 86% of the people who responded to the questionnairenoted that they felt better overall after their visit to a Spa. The results obtained are in line with the issues analysedin the specialized literature.