Open AccessQUALITY OF HIGHER EDUCATION ONLINE TRAINING, STUDENT SATISFACTION AND LOYALTY IN THE CONTEXT OF THE COVID-19 PANDEMIC. A VIETNAMESE PERSPECTIVE
Author(s) -
Thi Hoai Trinh Nguyen
Publication year - 2021
Publication title -
business excellence and management
Language(s) - English
Resource type - Journals
eISSN - 2668-9219
pISSN - 2248-1354
DOI - 10.24818/beman/2021.s.i.2-06
Subject(s) - vietnamese , loyalty , context (archaeology) , residence , quality (philosophy) , psychology , scale (ratio) , perspective (graphical) , medical education , marketing , business , sociology , medicine , computer science , geography , philosophy , linguistics , demography , cartography , archaeology , epistemology , artificial intelligence
The study aims to test the online training quality scale and examine the relationship between training quality, satisfaction, and loyalty of online students. The results of CFA analysis on a survey sample of 300 online students of public and non-public universities in Hanoi city. The online training quality scale includes five components: (1) quality of information systems (2) quality of faculty, (3) effectiveness of online learning, (4) student satisfaction, and (5) student loyalty. Furthermore, the results of SEM analysis show that the quality of the information system, the quality of the lecturers, and the effectiveness of online learning all have an indirect relationship to loyalty, and directly for satisfaction, and anthropological factors are time and place of residence affect learners satisfaction.