Open AccessFAKTOR-FAKTOR KEPUTUSAN PENDUDUK MASUK DALAM PEMILIHAN LOKASI PERUMAHAN DI KOTA BANDA ACEH
Author(s) -
Muhammad Razuli,
Sugiarto Sugiarto,
Taufiq Saidi
Publication year - 2020
Publication title -
jurnal arsip rekayasa sipil dan perencanaan
Language(s) - English
Resource type - Journals
eISSN - 2620-7567
pISSN - 2615-1340
DOI - 10.24815/jarsp.v3i1.16450
Subject(s) - recreation , business , service (business) , descriptive statistics , stratified sampling , entertainment , marketing , geography , government (linguistics) , statistics , mathematics , art , linguistics , philosophy , political science , law , visual arts
The housing complex in Banda Aceh City has been built up and spread to the suburbs. The condition of one housing with another housing is different. Each consumer has its own consideration in determining the housing location, type of house built, facilities provided, and the price and manner of ownership of the house. This study aims to identify consumer decision factors in choosing housing locations, and identify dominant consumer decision factors in choosing housing locations in Banda Aceh City. Respondents in this study were residents entering the city of Banda Aceh. The number of samples in this study was set at 150 people. The sampling technique used was proportionate stratified random sampling, which is the determination of samples in proportionally non-homogeneous and stratified populations. The factors evaluated are accessibility factors, completeness of infrastructure and facilities, facilities, environmental conditions, prices and services, and buildings. Data processing used validity test, and reliability test, while data analysis used descriptive analysis and factor analysis of Principle Component Analysis (PCA). The results showed that factors that became consumer decisions in choosing housing locations were accessibility and service factors, infrastructure and facilities, facilities and home ownership, environmental conditions, price and design, road conditions, and price conformity factors. The dominant consumer decision factor in choosing housing locations is accessibility and service factors with a variance of 24.798%. Indicators of accessibility and service factors are proximity to the workplace, proximity to the main road, proximity to the city center, proximity to trade facilities, proximity to educational facilities, proximity to banking service facilities, proximity to government offices, proximity to recreational/entertainment places, proximity to sports venues, proximity to terminals, ease of reaching locations without significant obstacles, prices according to facilities and infrastructure offered, speed of developers receiving complaints, DP fees and ease of DP payments, discounts, and gift bonuses.