Open AccessI’m Lovin’ it
Author(s) -
Anca Cehan
Publication year - 2012
Publication title -
romanian journal of english studies
Language(s) - English
Resource type - Journals
eISSN - 2286-0428
pISSN - 1584-3734
DOI - 10.2478/v10319-012-0002-2
Subject(s) - slogan , germanic languages , linguistics , verb , sociology , philosophy , political science , german , politics , law
The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.