Open AccessInternet and Mobile Applications in Work Life and Private Life of Digital Marketers - Methodology of Research
Author(s) -
Łukasz Bis,
Mark William McKenzie Bannatyne,
Kamil Radomski,
Krystian Szejerka
Publication year - 2019
Publication title -
social communication
Language(s) - English
Resource type - Journals
ISSN - 2450-7563
DOI - 10.2478/sc-2019-0014
Subject(s) - the internet , work (physics) , scale (ratio) , qualitative research , sociology , reflection (computer programming) , mobile device , public relations , marketing , knowledge management , business , computer science , engineering , social science , world wide web , political science , mechanical engineering , physics , quantum mechanics , programming language
The goal of the article is to declare and describe the methodology of research about Internet and mobile applications in work life and private life of digitals marketers. This article is a reflection on the research methods used, their adequacy and potential results that the research team should achieve during the research. The article is the justification for the selected research method (both quantitative and qualitative), describes the research group. The authors, based on the pilot study, also make some conclusions, which will then be verified using subsequent - more extensive and implemented on a larger scale research tools.