Open AccessCompetitiveness of private specialist medical entities in the opinion of service recipients
Author(s) -
Wiktoria Dyjas
Publication year - 2019
Publication title -
zdrowie publiczne
Language(s) - English
Resource type - Journals
eISSN - 2083-4829
pISSN - 0044-2011
DOI - 10.2478/pjph-2019-0019
Subject(s) - competitor analysis , business , phenomenon , institution , quality (philosophy) , service (business) , medical services , public institution , marketing , health care , economics , economic growth , political science , philosophy , physics , epistemology , quantum mechanics , law
. The phenomenon of competitiveness and pressure of competitors that influence private medical institutions lead to the quest for new solutions on managing and defining determinants, which will provide advance of the institution over competing entities Aim. The purpose of the study was to determine factors influencing competitiveness of a medical institution according to the beneficiaries. Material and methods. The study group comprised 127 patients who used the services of private specialised medical institutions. Results and conclusions. The phenomenon of competitiveness in chosen types of medical services was noticed by 69% (88) of beneficiaries. High quality of services 79% (100), short waiting time for appointments 70% (89) and competitive prices 55% (70) are the main determinants of the competitiveness of those institutions.