Open AccessTurning Socio-Political Risk to Your Brand’s Advantage
Author(s) -
Susan Fournier,
Shuba Srinivasan,
Patrick Marrinan
Publication year - 2021
Publication title -
nim marketing intelligence review
Language(s) - English
Resource type - Journals
ISSN - 2628-166X
DOI - 10.2478/nimmir-2021-0012
Subject(s) - politics , political risk , business , advertising , marketing , political science , law