Open AccessLocal Citizens Influence on the Company’s CSR Communication
Author(s) -
Younes Zieita,
Samiha Chenag
Publication year - 2019
Publication title -
marketing from information to decision journal
Language(s) - English
Resource type - Journals
ISSN - 2601-3983
DOI - 10.2478/midj-2019-0010
Subject(s) - corporate social responsibility , order (exchange) , business , social responsibility , public relations , political science , finance
According to Stakeholders Theory, we believe that the companies’ will to communicate about their Corporate Social Responsibility (CSR) actions, can be fed by their stakeholders’ influence. Hence, we aim through this study to know the extent to which the local citizens of Annaba, as external stakeholders, influence Fertial’s CSR communication. To fulfil this purpose, we have used an online survey in order to collect quantitative data from residents of Annaba. Results show that locals have high expectations regarding Fertial’s environmental and social information. Nevertheless, they do not have serious influence on Fertial’s CSR communication, because they do not exert impactful pressures to incite this company to communicate more about its CSR engagements.