Open AccessCompetitive Advantages of International Airline Alliances: A Critical Review
Author(s) -
Gang-Hoon Seo
Publication year - 2020
Publication title -
holistica
Language(s) - English
Resource type - Journals
eISSN - 2457-5720
pISSN - 2067-9785
DOI - 10.2478/hjbpa-2020-0012
Subject(s) - alliance , competitive advantage , business , industrial organization , marketing , political science , law
Over the past several decades, airlines have formed and participated in international alliances to seek competitive advantages. However, it is still unclear whether airlines obtain substantial competitive advantages through an international alliance and how to measure the competitive advantages of alliances and airlines. This study presents a critical literature review as a contribution to comprehensive and novel empirical researches in the future.