Open AccessMIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE
Author(s) -
Hermann Diller
Publication year - 2009
Publication title -
gfk marketing intelligence review
Language(s) - English
Resource type - Journals
ISSN - 1865-5866
DOI - 10.2478/gfkmir-2014-0078
Subject(s) - recession , management , great recession , business management , political science , economic history , engineering , economics , business , business administration , keynesian economics
For some years now, institutional market research has faced numerous and often serious challenges, which are becoming even more demanding in the present economic recession. In September 2009, MIR talked to the Chairman of the Board of GfK SE, the world´s fourth largest market research institute