Open AccessInternet-based consumer co-creation experience of the new product development process
Author(s) -
Viktoria Khrystoforova,
Dariusz Siemeniako
Publication year - 2019
Publication title -
engineering management in production and services
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 11
eISSN - 2543-912X
pISSN - 2543-6597
DOI - 10.2478/emj-2019-0021
Subject(s) - co creation , new product development , business , product (mathematics) , process (computing) , the internet , knowledge creation , marketing , knowledge management , computer science , world wide web , downstream (manufacturing) , geometry , mathematics , operating system
The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.