Open AccessThe Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach
Author(s) -
Andreea Nechifor,
Cristina Dimulescu
Publication year - 2018
Publication title -
acta universtitatis sapientiae. philologica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.113
H-Index - 1
ISSN - 2391-8179
DOI - 10.2478/ausp-2018-0026
Subject(s) - romanian , advertising , reflection (computer programming) , image (mathematics) , sociology , political science , gender studies , psychology , business , linguistics , artificial intelligence , computer science , philosophy , programming language
This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.