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Online Identities in Politics. Technological and Content-Based Approach
Author(s) -
Zoltán Szűts
Publication year - 2021
Publication title -
acta universitatis sapientiae. communicatio
Language(s) - English
Resource type - Journals
eISSN - 2537-2793
pISSN - 2393-0438
DOI - 10.2478/auscom-2021-0005
Subject(s) - identity (music) , politics , public relations , everyday life , sociology , social media , social movement , identity formation , political science , social identity theory , media studies , political economy , social science , social group , law , aesthetics , self concept , philosophy
In this study, we examine a particular form of organizational identity, the issue of political organizational identity. We have chosen a technology and content-based approach and are looking for the answer to how technology influences identity formation, what role social media plays in shaping online political communities, and what characterizes a definable and strong online political identity. The impact of new communication technologies and media platforms has now reached all levels of society. It has influenced many aspects of everyday life, transformed politics, the economy, and culture, and has an impact on institutional identities as well. To identify the forces shaping institutional identity, we examine the role of digitalization, network technologies, and algorithms and the presence of social media and, finally, bring the Occupy Wall Street movement as an example of reshaping online identities.

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