Open AccessStudy on the personal luxury goods market
Author(s) -
Varga Elena-Iulia
Publication year - 2020
Publication title -
acta marisiensis. seria oeconomica
Language(s) - English
Resource type - Journals
eISSN - 2668-3989
pISSN - 2668-3148
DOI - 10.2478/amso-2020-0011
Subject(s) - prestige , clothing , luxury goods , consumption (sociology) , elitism , conspicuous consumption , veblen good , business , advertising , marketing , power (physics) , field (mathematics) , commerce , economics , emerging markets , sociology , microeconomics , social science , political science , law , philosophy , linguistics , finance , politics , physics , mathematics , quantum mechanics , pure mathematics
The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.