Open AccessBranding the “wow-academy”: The risks of promotional culture and quasi-corporate communication in higher education
Author(s) -
Esa Väliverronen,
Tanja Sihvonen,
Salla-Maaria Laaksonen,
Merja Koskela
Publication year - 2022
Publication title -
studies in communication sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.245
H-Index - 8
eISSN - 2296-4150
pISSN - 1424-4896
DOI - 10.24434/j.scoms.2022.03.3285
Subject(s) - credibility , sociology , higher education , media studies , public relations , corporate communication , institution , sanctions , social media , style (visual arts) , political science , corporate governance , corporate social responsibility , management , social science , law , archaeology , economics , history
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