Open AccessWhy context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content
Author(s) -
Johannes Beckert,
Thomas Koch
Publication year - 2022
Publication title -
studies in communication sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.245
H-Index - 8
eISSN - 2296-4150
pISSN - 1424-4896
DOI - 10.24434/j.scoms.2022.01.3061
Subject(s) - influencer marketing , persuasion , moderation , credibility , context (archaeology) , source credibility , media content , transparency (behavior) , psychology , advertising , social media , business , social psychology , marketing , political science , computer science , multimedia , paleontology , relationship marketing , law , biology , marketing management
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