Open AccessPhotographic image in the commercial messaging as an immanent element of the city landscape
Author(s) -
Agnieszka Chęć-Małyszek
Publication year - 2018
Publication title -
budownictwo i architektura
Language(s) - English
Resource type - Journals
eISSN - 1899-0665
pISSN - 2544-3275
DOI - 10.24358/bud-arch_18_172_16
Subject(s) - notice , advertising , element (criminal law) , space (punctuation) , ideal (ethics) , product (mathematics) , expression (computer science) , urban landscape , photography , public space , urban culture , sociology , aesthetics , business , visual arts , political science , art , geography , computer science , engineering , architectural engineering , law , geometry , mathematics , environmental planning , programming language , operating system
Cities, as the centres for the people’s existence, have become an ideal place for interweaving the commercial into their landscape. Advertisement has become a part of our lives and one cannot imagine today’s metropolis without billboards. In the culture of the city, the commercial has started to be an integral part of the city landscape which used to play an important role in social and cultural life of citizens creating by that a specifi c culture. Photography,invariably linked with advertisement, might be manifested by all sorts of creative actions, forming one of the most important means of creative expression. While watching commercials, we tend to notice not only what marketing profesionals are trying to sell but also how they are going to introduce the product. Advertisement is associated with a public space, infl uences its development and arrangement.