Open AccessIndonesia’s Creative Economy Agency’s Communication Strategy in Supporting Creative City
Author(s) -
Prayudi Prayudi,
Kartika Ayu Ardhanariswari,
Ninik Probosari
Publication year - 2022
Publication title -
jurnal aspikom/jurnal aspikom
Language(s) - English
Resource type - Journals
eISSN - 2548-8309
pISSN - 2087-0442
DOI - 10.24329/aspikom.v7i1.938
Subject(s) - creative economy , agency (philosophy) , government (linguistics) , public relations , intellectual property , creative city , creative industries , indonesian , socialization , citizen journalism , creative brief , creativity , sociology , business , political science , social science , linguistics , philosophy , law
The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city’s economy. This paper examined the Indonesian government’s role through its creative economy agency in engaging relevant stakeholders through its communication campaign program. This paper employed a qualitative research analysis to identify the communication strategy. Interview, participatory observation, and library study were data collection tools. The research finding shows that the creative economy agency adopted the communication campaign strategy, consisting of situation analysis, plan, implementation, and assessment. A campaign program called “socialization and facilitation of registration of intellectual property rights for creative economic actors” had enabled creative actors to build awareness regarding the necessity of having their intellectual property protected, which becomes the basis for the creative city.