Open AccessSpasialisasi Dan Praktik Konglomerasi Media Kelompok Kompas Gramedia
Author(s) -
Rahmawati Zulfiningrum
Publication year - 2014
Publication title -
jurnal aspikom/jurnal aspikom
Language(s) - English
Resource type - Journals
eISSN - 2548-8309
pISSN - 2087-0442
DOI - 10.24329/aspikom.v2i3.66
Subject(s) - spatialization , documentation , capitalism , digital media , product (mathematics) , business , sociology , advertising , computer science , multimedia , mathematics , political science , world wide web , geometry , politics , anthropology , law , programming language
This study aims to determine the spatialization and practices of media conglomeration by Kompas Gramedia group. This type of research is descriptive qualitative. In this research, data collection techniques used in-depth interviews, library research, and documentation. This study uses a technique Interactive Analysis Model Miles and Huberman. Spatialization as a process for overcoming space and time, map out the extent to which the media were able to present their products to the front of the reader, viewer, or consumers with the limits of space and time. The results indicate that the practice of spatialization conducted by Kompas Gramedia Group is to follow the model of industrial economy. It is characterized by the abundance of media and accelerate the results to get a
low cost for the production or efficiency. This indicates the growth spirit of capitalism in the media industry. The media industry, which was built in the spirit of capitalism would produce media messages or product oriented capital increase. The conglomeration of
media make the media do their efficiency is reflected in the value chain of media products. As the result, media also could not avoid about the content that will be the same. With equalizer for the content of these media, people in the audience do not have the freedom to select appropriate media content as what they want.