Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi “Ayo Wisata ke Sumatera” PT. Sido Muncul) | Zendy

Ariel Sarototonafo | Zendy; Widayatmoko Widayatmoko | Zendy; Genep Sukendro | Zendy

Open Access

Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi “Ayo Wisata ke Sumatera” PT. Sido Muncul)

Author(s) -

Ariel Sarototonafo,

Widayatmoko Widayatmoko,

Genep Sukendro

Publication year - 2012

Publication title -

jurnal aspikom

Language(s) - English

Resource type - Journals

eISSN - 2548-8309

pISSN - 2087-0442

DOI - 10.24329/aspikom.v1i4.35

Subject(s) - embodied cognition , sociology , art , computer science , artificial intelligence

Symbols of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of “Let’s Travel to North Sumatra” from PT. Sidomuncul. Authors conducted a case study of the culture that campaigned Sidomuncul advertising through television media. The study was conducted using a critical research paradigm, which aim uncover Nias cultural symbols in the TVC of products Kuku Bima Ener-G PT Sidomuncul. The results suggested that the symbols used for Nias cultural values embodied in these symbols siding with the values espoused by Sidomuncul.

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