Open AccessTinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi “Ayo Wisata ke Sumatera” PT. Sido Muncul)
Author(s) -
Ariel Sarototonafo,
Widayatmoko Widayatmoko,
Genep Sukendro
Publication year - 2012
Publication title -
jurnal aspikom/jurnal aspikom
Language(s) - English
Resource type - Journals
eISSN - 2548-8309
pISSN - 2087-0442
DOI - 10.24329/aspikom.v1i4.35
Subject(s) - embodied cognition , sociology , art , computer science , artificial intelligence
Symbols of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of “Let’s Travel to North Sumatra” from PT. Sidomuncul. Authors conducted a case study of the culture that campaigned Sidomuncul advertising through television media. The study was conducted using a critical research paradigm, which aim uncover Nias cultural symbols in the TVC of products Kuku Bima Ener-G PT Sidomuncul. The results suggested that the symbols used for Nias cultural values embodied in these symbols siding with the values espoused by Sidomuncul.