Open AccessMANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION
Author(s) -
Jaqueline Geisa Cunha Gomes,
Marcelo Tsuguio Okano,
Eliane Antônio Simões,
Iwona Otola
Publication year - 2019
Publication title -
south american development society journal
Language(s) - English
Resource type - Journals
ISSN - 2446-5763
DOI - 10.24325/issn.2446-5763.v5i14p252-270
Subject(s) - digital transformation , business model , business transformation , exploratory research , transformation (genetics) , strategic management , computer science , theme (computing) , work (physics) , business process , digital strategy , knowledge management , process management , business , electronic business , marketing , engineering , sociology , work in process , business relationship management , digital marketing , mechanical engineering , biochemistry , chemistry , world wide web , anthropology , gene , social media marketing , operating system
In complicated and fast-moving markets, where growth and wealth creation can occur unpredictability reigns. The ways in which value is created, captured, and offered are changing profoundly, and one of those responsible for this change is digital transformation. New innovative business models are born, and it becomes necessary to rethink the models when it comes to the digital age. The objective of this work is to conceptualize the strategic changes in the business models of the companies to remain competitive of the era of the digital transformation. In order to collect the information necessary for the analysis, we chose to use exploratory research of a qualitative nature. It is justified to adopt the exploratory research, since there are few studies focused on the theme of business model strategy in the era of digital transformation. In our research, the companies interviewed highlight the digital transformation to improve and integrate with more automation all the lines of business segmentation.