Open AccessEFFECT OF INTEGRATED MARKETING COMMUNICATION COMPONENTS ON BRAND AWARENESS AND CUSTOMER LOYALTY IN BEVERAGE SECTOR
Author(s) -
Nida Khizar,
Saira Farooqi,
Maryam Rehmat,
Farah Naz
Publication year - 2016
Publication title -
paradigms
Language(s) - English
Resource type - Journals
eISSN - 2410-0854
pISSN - 1996-2800
DOI - 10.24312/paradigms100206
Subject(s) - marketing , business , brand loyalty , loyalty business model , brand awareness , loyalty , brand management , brand equity , competition (biology) , advertising , service (business) , service quality , ecology , biology
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