Open AccessMODERATION OF ONLINE CONSUMERS’ REVIEW ON RELATIONSHIP BETWEEN PERCEIVED RISK AND CONSUMERS’ UNWILLINGNESS TO BUY HOME APPLIANCES ONLINE
Author(s) -
Mubbsher Munawar,
SANYA ALI
Publication year - 2016
Publication title -
paradigms
Language(s) - English
Resource type - Journals
eISSN - 2410-0854
pISSN - 1996-2800
DOI - 10.24312/paradigms100203
Subject(s) - moderation , advertising , business , risk perception , marketing , psychology , social psychology , perception , neuroscience