Open AccessAn approach to patronymic names as a resource for familiness and as a variable for family business identification
Author(s) -
Fernando Olivares-Delgado,
Alberto Pinillos-Laffón,
María Teresa Benlloch-Osuna
Publication year - 2016
Publication title -
european journal of family business
Language(s) - English
Resource type - Journals
eISSN - 2444-8788
pISSN - 2444-877X
DOI - 10.24310/ejfbejfb.v6i1.5045
Subject(s) - identification (biology) , resource (disambiguation) , variable (mathematics) , family business , business , marketing , knowledge management , computer science , mathematics , ecology , computer network , mathematical analysis , biology
This paper aims to hint at a theory of family business naming. Besides, it puts forward two kinds of practical proposals. The former intends to integrate the patronymic name as an intangible resource for corporate brand management, in addition to family branding and familiness. The latter proposals aim at including the patronymic company name in Spanish as a variable in research methods on family business identification.