Open AccessJuegos con utilidades multidimensionales y responsabilidad social de las empresas
Author(s) -
Asunción Zapata Reina
Publication year - 2019
Publication title -
rect@. revista electrónica de comunicaciones y trabajos de asepuma
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.126
H-Index - 4
ISSN - 1575-605X
DOI - 10.24309/recta.2019.20.1.03
Subject(s) - cournot competition , worry , rationality , welfare economics , oligopoly , perspective (graphical) , social welfare , function (biology) , microeconomics , social cost , unimodality , economics , operations research , industrial organization , business , computer science , engineering , political science , mathematics , psychology , artificial intelligence , combinatorics , anxiety , psychiatry , evolutionary biology , law , biology
This paper provides an innovative analysis of strategic models with multidimensional util-ities. A wide range of problems of economic nature can be modeled more realistically by this setting, in which several objectives must be taken into account. The traditional treatment of economic models is characterized by the principle of individual rationality. However, the evidence shows that people do follow not only their own interests, but also they often worry about the welfare of others. We analyse Cournot's model of oligopoly by considering a vector utility function and with a perspective of the firm based on principles of social responsibility. We conclude that firms can achieve equilibria in which the social cost is reduced.