Open AccessImproving Entrepreneurial Innovations for Sustaining Small Medium Hospitality Industry Growth in Ghana
Author(s) -
Adelaide Spio-Kwofie,
Xuhua Hu,
Michael Addai,
Henry Asante-Antwi
Publication year - 2017
Publication title -
journal of advances in humanities
Language(s) - English
Resource type - Journals
ISSN - 2349-4379
DOI - 10.24297/jah.v5i1.6460
Subject(s) - business , marketing , pride , hospitality , service (business) , product (mathematics) , hospitality industry , customer service , customer needs , tourism , geometry , mathematics , political science , law
This study talks about improving entrepreneurial innovations of small medium hospitality industry (SMHI) in other to sustain it growth in Ghana. Successful stories about SMEs exist but are rare and this causes pauses for concern. Many researchers have established that innovations bring several benefits in countries that are industrialized. Responses from SMHI managers/owners indicate they totally agree small medium hospitality industry is better in relation to one's determination to introduces new service styles and product, good customer service, innovative in selling/ marketing and confidence in trying new service styles. We therefore, recommend management step up their innovative abilities by taking pride in customer needs /customer satisfaction as this will earn small medium hotels new and repeat customers in a highly perishable and competitive business environment.