Open AccessBusiness Intelligence and its role to enhance Corporate Performance Management
Author(s) -
Mostafa Medhat Nazier,
Ayman E. Khedr,
Assoc. Prof. Mohamed Haggag
Publication year - 2013
Publication title -
international journal of management and information technology
Language(s) - English
Resource type - Journals
ISSN - 2278-5612
DOI - 10.24297/ijmit.v3i3.1745
Subject(s) - competitor analysis , online analytical processing , business intelligence , data warehouse , competitive intelligence , computer science , market intelligence , data science , position (finance) , decision support system , knowledge management , business , marketing , data mining , finance
As every small or large organization requires information to promote their business by forecasting the future trends, information is now the primary tool to understand the market trends and understand their own position in the market comparison to its competitors. Business intelligence is the use of an organizations disparate data to provide meaningful information and analyses to employees, customers, suppliers, and partners for more efficient and effective decision-making. BI applications include the activities of decision support systems, query and reporting, online analytical processing (OLAP), data warehouse (DW), statistical analysis, forecasting, and data mining.