PRICING DIGITAL PRODUCTS | Zendy

ANDREAS KARAOULANIS | Zendy

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PRICING DIGITAL PRODUCTS

Author(s) -

ANDREAS KARAOULANIS

Publication year - 2015

Publication title -

international journal of management and information technology

Language(s) - English

Resource type - Journals

ISSN - 2278-5612

DOI - 10.24297/ijmit.v10i9.2028

Subject(s) - the internet , order (exchange) , digital goods , subject (documents) , business , pricing strategies , variable pricing , computer science , social media , marketing , world wide web , finance

Digital products are the dominant force of tomorrow. Under this reality, companies need to take under consideration many new paragons in order to determine their pricing policy, which is quite different than the traditional one when we come to digital products. Several factors that determine digital pricing are discussed in this paper, although the subject needs a deeper approach. Social media and search engines are MSPs which are crucial in terms of pricing determination for digital goods, as they are the prevalent way these products are advertised via the internet.

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