Open AccessCustomer value creation via business model implementation
Author(s) -
Andreas Karaoulanis
Publication year - 2015
Publication title -
international journal of management and information technology
Language(s) - English
Resource type - Journals
ISSN - 2278-5612
DOI - 10.24297/ijmit.v10i10.5130
Subject(s) - blueprint , value proposition , business model , value (mathematics) , value creation , order (exchange) , business value , customer value , computer science , business , process management , knowledge management , marketing , economics , engineering , microeconomics , mechanical engineering , profit (economics) , finance , machine learning
Business models are the blueprints upon which the whole structure and operation of the company is based. The aim of this paper is to underline the importance of business models in value creation for the company and to dig a bit deeper by revealing the synthesis of an abstract business model concept. The importance of customer value proposition via the customer value creation is very well underlined in order to pinpoint the author’s prevalent idea that focusing on customers’ needs should be the alpha and the omega for the eurythmic operation of every contemporary company.