Open AccessGüven, iletişim ve empati bağlamında ilişkisel pazarlamanın tüketici temelli marka değerine etkisi: GSM operatör kullanıcıları üzerinde bir uygulama
Author(s) -
Abdulbaki Baran,
Ercan Taşkın
Publication year - 2017
Publication title -
international journal of social sciences and education research
Language(s) - Turkish
Resource type - Journals
ISSN - 2149-5939
DOI - 10.24289/ijsser.282600
Subject(s) - business , marketing , brand equity , brand loyalty , attractiveness , advertising , competitive advantage , brand awareness , loyalty business model , business administration , service quality , psychology , psychoanalysis , service (business)
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