Open AccessEffects of Zero Moment of Truth on consumer buying decision: An exploratory research in Turkey
Author(s) -
Adnan Veysel Ertemel,
Ahmet BAŞÇI
Publication year - 2015
Publication title -
international journal of social sciences and education research
Language(s) - English
Resource type - Journals
ISSN - 2149-5939
DOI - 10.24289/ijsser.106495
Subject(s) - moment (physics) , zero (linguistics) , turkish , purchasing , marketing , exploratory research , advertising , consumer behaviour , psychology , sociology , business , social science , philosophy , physics , linguistics , classical mechanics