Open AccessMarketing to transcend: application of ethics for social responsibility
Author(s) -
Patricia Pérez,
AUTHOR_ID,
Arturo Sánchez Martínez
Publication year - 2005
Publication title -
gestión y estrategia
Language(s) - English
Resource type - Journals
eISSN - 1606-8459
pISSN - 0188-8234
DOI - 10.24275/uam/azc/dcsh/gye/2005n28/gudino
Subject(s) - marketing , product (mathematics) , social responsibility , business , philosophy of business , business ethics , aside , action (physics) , marketing ethics , public relations , context (archaeology) , service (business) , business model , political science , art , paleontology , physics , mathematics , geometry , literature , quantum mechanics , biology