Open AccessCustomer relationship management: concepts and experience in Mexico
Author(s) -
Patricia Pérez,
AUTHOR_ID,
Arturo Sánchez Martínez
Publication year - 2004
Publication title -
gestión y estrategia
Language(s) - English
Resource type - Journals
eISSN - 1606-8459
pISSN - 0188-8234
DOI - 10.24275/uam/azc/dcsh/gye/2004n25/gudino
Subject(s) - loyalty , business , marketing , quality (philosophy) , customer relationship management , product (mathematics) , value (mathematics) , work (physics) , customer satisfaction , process management , knowledge management , computer science , engineering , mechanical engineering , philosophy , geometry , mathematics , epistemology , machine learning