Open AccessPENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN
Author(s) -
Adi Santoso
Publication year - 2016
Publication title -
ekuilibrium
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2528-7672
pISSN - 1858-165X
DOI - 10.24269/ekuilibrium.v11i1.112
Subject(s) - nonprobability sampling , brand loyalty , advertising , purchasing , business , brand image , product (mathematics) , quality (philosophy) , brand awareness , brand equity , purchasing decision , marketing , mathematics , sociology , population , philosophy , demography , geometry , epistemology