Open AccessEl rol de las marcas fabricantes ante las demandas sociales. Análisis del anuncio de cambio de marca de los productos “Negrita” por la empresa Alicorp
Author(s) -
Viviana Lorena Rivas Gonzales,
Carolina Tello Giusti
Publication year - 2020
Publication title -
correspondencias and análisis
Language(s) - Spanish
Resource type - Journals
eISSN - 2304-2265
pISSN - 2224-235X
DOI - 10.24265/cian.2020.n12.05
Subject(s) - advertising , politics , political science , brand equity , humanities , business , law , art
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