Open AccessDeveloping Innovative Footwear Designs: Empirical Evidence from Indonesia
Author(s) -
David Sukardi Kodrat,
Tina Melinda,
Denpharanto A. Krisprimandoyo
Publication year - 2020
Publication title -
revista de pielărie - încălţăminte
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 6
ISSN - 1583-4433
DOI - 10.24264/lfj.20.4.7
Subject(s) - design thinking , perspective (graphical) , research design , empirical research , focus group , knowledge management , qualitative research , process (computing) , marketing , engineering , process management , business , engineering management , computer science , sociology , mechanical engineering , social science , artificial intelligence , operating system , philosophy , epistemology
This research aims to develop innovative footwear designs using Modified Design Thinking. This research is a qualitative research with Focus Group Discussion (FGD) as data source. Additionally, Modified Design Thinking was used to analyse the research data. The research findings reinforce the use of Modified Design Thinking in developing innovative footwear designs by identifying the needs of potential customers. Furthermore, local culture is believed to be the most influential factor in footwear design. As such, the innovation process in Indonesia is unique as it incorporates local culture into the creation of footwear design. This research enriches the existing footwear design innovation from the customers' perspective by using local culture as the main innovation element.