
MODELS OF INTEGRATED MARKETING COMMUNICATIONS OF TOURIST ENTERPRISES
Author(s) -
Larysa Strashynska,
Tatiana B. Samonova
Publication year - 2018
Publication title -
naukovì pracì nacìonalʹnogo unìversitetu harčovih tehnologìj
Language(s) - English
Resource type - Journals
eISSN - 2617-1945
pISSN - 2225-2924
DOI - 10.24263/2225-2924-2018-24-4-12
Subject(s) - tourism , business , marketing , integrated marketing communications , marketing management , geography , relationship marketing , archaeology