Open AccessBusiness Creation through Creativity and Innovation among Students
Author(s) -
Ni Kadek Suryani,
Luh Komang Candra Dewi,
John Ehj. FoEh
Publication year - 2021
Publication title -
jurnal minds: manajemen ide dan inspirasi/jurnal minds : manajemen ide dan inspirasi
Language(s) - English
Resource type - Journals
eISSN - 2597-6990
pISSN - 2442-4951
DOI - 10.24252/minds.v8i2.20981
Subject(s) - creativity , structural equation modeling , entrepreneurship , test (biology) , knowledge management , business , psychology , marketing , computer science , social psychology , paleontology , finance , machine learning , biology
This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation.