Open AccessReflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect
Author(s) -
Fitria Halim,
Hendra Jonathan Sibarani,
Brilian Moktar,
Maria Apsari Sugiat,
Acai Sudirman
Publication year - 2021
Publication title -
jurnal minds: manajemen ide dan inspirasi/jurnal minds : manajemen ide dan inspirasi
Language(s) - English
Resource type - Journals
eISSN - 2597-6990
pISSN - 2442-4951
DOI - 10.24252/minds.v8i1.20402
Subject(s) - mediation , product (mathematics) , advertising , psychology , variable (mathematics) , quality (philosophy) , structural equation modeling , customer satisfaction , marketing , business , statistics , mathematics , sociology , mathematical analysis , social science , philosophy , geometry , epistemology
The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.