Open AccessKONSUMTIVISME DAN STATUS SOSIAL EKONOMI MASYARAKAT
Author(s) -
Nila Sastrawati
Publication year - 2020
Publication title -
el-iqtishady
Language(s) - English
Resource type - Journals
eISSN - 2686-0503
pISSN - 2615-241X
DOI - 10.24252/el-iqthisadi.v2i1.14050
Subject(s) - value (mathematics) , consumption (sociology) , meaning (existential) , purchasing power , consumer society , sociology , socioeconomic status , service (business) , contemporary society , goods and services , humanities , economy , economics , social science , psychology , classical economics , art , demography , population , psychotherapist , machine learning , computer science , keynesian economics
The needs and desires to become entities, are very difficult to distinguish when examining the current economic actions of society. The community economic growth is increase, both in terms of the availability of resources (means of exchange), the availability of commodities, communication and information technology, the ease of online-based economic transactions, were being supporting factors of the economy and the needs of community. This reality presents a new social phenomenon where an increase in purchasing power is no longer oriented to value of use of an item or service, but has shifted to the symbolic meaning of the goods and services. This was observed by a French philosopher, Jean Baudrillard by analyzing a society that experienced a shift in the concept of consumption from use value to sign value. The control of consumption is significantly able to influence the rational actions of use value toward consumptive actions for other communities, and encourage the creation of socioeconomic status through the conception of a lifestyle of ownership of goods and services.Keywords: Consumivism, Economy, Status, Society.AbstrakKebutuhan dan keinginan menjadi entitas yang sangat sulit dibedakan ketika mengkaji tindakan ekonomi masyarakat saat ini. Pertumbuhan ekonomi masyarakat yang semakin meningkat baik dari aspek ketersediaan sumber daya (alat tukar), ketersediaan komoditi, teknologi komunikasi dan informasi, kemudahan dalam transaksi ekonomi berbasis online, menjadi faktor pendukung bergulirnya roda perekonomian dan pemenuhan kebutuhan dalam masyarakat. Realitas ini menghadirkan fenomena sosial baru dimana terjadi peningkatan daya beli yang bukan lagi berorientasi pada nilai guna suatu barang atau jasa, tetapi telah bergeser pada makna simbolik dari barang dan jasa tersebut. Hal tersebut diamati seorang filsuf Prancis, Jean Baudrillard dengan menganalisis masyarakat yang mengalami pergeseran konsep konsumsi dari nilai guna menjadi nilai tanda. Penguasaan konsumsi secara signifikan mampu mempengaruhi tindakan rasional bernilai guna kearah tindakan konsumtif bagi masyarakat lainnya, dan mendorong terciptanya status sosial ekonomi melalui konsepsi gaya hidup atas kepemilikan barang dan jasa.Kata Kunci : Ekonomi, Konsumtivisme, Masyarakat , Status.