Changing the Norm of Socium – the Basis of the Communicative Composition of the Film (based on the movie “Nightingale the Robber”)

The research is carried out by the method of semantic communication analysis. The analysis of the communicative composition of a spoken literary text, organized by the communicative parameter of the norm, is presented. The film “Solovey-Razboynik” (“Nightingale the Robber”, Russia, 2012) presents a rare type of a hero capable of changing the society norm, that is, creating and imposing a new norm on the environment. The article analyzes the work of Russian communicative means in dialogues recruited in order to show the process of the hero introducing his own personal norm. The nominative level units perform in the film two aesthetic tasks: 1) they create an alternation of two layers, legend and comics, and 2) they maintain the communication path, also reflecting the change of norms.