Open AccessIntegrated Marketing Communication Strategy to Increase Brand Awareness for Small Medium Enterprise (Business Coaching in Small Medium Enterprise Cake and Bakery Industry)
Author(s) -
Anggi Ghaisani Pertiwi Anggi Ghaisani Pertiwi,
Tjprc
Publication year - 2018
Publication title -
international journal of sales and marketing management research and development
Language(s) - English
Resource type - Journals
eISSN - 2249-6939
pISSN - 2249-8044
DOI - 10.24247/ijsmmrdfeb20182
Subject(s) - business , small and medium sized enterprises , coaching , marketing , marketing communication , small business , management , economics , finance