Open AccessChanging Perception of Luxury Branding in Indian Context
Author(s) -
Hemantha. Y Hemantha. Y,
Tjprc
Publication year - 2019
Publication title -
international journal of retail management and research
Language(s) - English
Resource type - Journals
eISSN - 2319-4502
pISSN - 2277-4750
DOI - 10.24247/ijrmrdec20191
Subject(s) - perception , context (archaeology) , business , place branding , advertising , employer branding , marketing , geography , political science , psychology , tourism , product management , law , archaeology , neuroscience , new product development