Open AccessCustomer Relationship Management in the Manufacturing Industry using Data Mining Techniques
Author(s) -
R. Manikandan et al. R. Manikandan et al.
Publication year - 2017
Publication title -
international journal of mechanical and production engineering research and development
Language(s) - English
Resource type - Journals
eISSN - 2249-6890
pISSN - 2249-8001
DOI - 10.24247/ijmperddec20176
Subject(s) - customer relationship management , business , manufacturing , enterprise relationship management , manufacturing engineering , process management , data mining , computer science , engineering , customer retention , marketing , service quality , service (business)
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